The 2018 World Cup kicks off on June 14. From June 14 through July 15, the 32 best national soccer teams on the planet will play multiple games for a chance at glory. Select Per Head agents should be right there accepting soccer action.
Soccer isn’t as popular in the United States as other sports, though. How can online bookie agents promote World Cup betting to casual players?
How to Promote World Cup to Casual Players
The best way to promote World Cup to casual players is to use what the World Cup gives us, big stars, plenty of options, and televised sports events.
Big stars – The biggest soccer playing stars on the planet hit the pitch for the World Cup. Christiano Ronaldo for Portugal, Lionel Messi for Argentina, Robert Lewandowski for Poland, and Neymar and Gabriel Jesus for Brazil will all be in Russia. Messi and Ronaldo especially are huge stars. Most soccer analysts believe that Lionel Messi is the top soccer player the world’s ever seen.
It makes sense for per head agents to promote the star power in Russia during the 2018 World Cup. Casual players are more likely to pay attention if names they know are involved, like Ronaldo, Messi, and Neymar.
TV listings – Via Select Per Head, agents can discover which games will be nationally broadcast in the United States. These are the games that are most likely to draw attention from casual players.
SPH agents must remember that TV listing can be an incredibly powerful tool to drive action. TV listings tell you what games casual players will watch. Casual players wager on games they prefer to watch.
Plenty of games – In the World Cup, 4 teams play in each Group. There are 8 Groups from Group A to Group H. Every team in every group plays every other team. You don’t have to do the math to realize that there are a multitude of betting choices during the World Cup.
What it means is that casual players have choices. That doesn’t mean casual players don’t need a push via big star and television listing promotions. It does mean that casual players can decide among various World Cup soccer games to bet.
The more betting choices, the more likely casual players will get involved. Pay per head agents can only offer World Cup soccer betting via the Fan Favorite Bundle. Call a Select Per Head rep today at 888-238-8703.